Interviews | GC Riffs

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Interviews

The Falcon Returns | Gibson Roars Back Into the Amp Game

Doug West (Mesa/Boogie) and Mat Koehler (Gibson) share how the Falcon project kicked off, as well as its design strategy, tone challenges and breakthroughs.

Interviews
12 Feb 2024
High Tech, Maximum Impact | Harbinger VARI Live Powered Speakers

In this exclusive interview, Guitar Center Product Manager for Private Brands, Live Sound, Amps and Effects Patrick O’Connor reveals how Harbinger—as a Guitar Center brand—is able to compile direct customer feedback to help the in-house design team devise savvy and intuitive features to address and surpass the needs of gigging musicians and DJs.

Interviews
11 Jan 2024
A Passion for Sound | Universal Audio's James Santiago on Crafting UAFX Pedals

In this exclusive interview, Santiago goes all tone geek on developing accurate models, his passion for sound and his role as UA’s “Grumpy Analog Guy."

Interviews
22 Dec 2023
Rig in a Box | The HeadRush Prime Multi-Effects Processor

HeadRush Senior Product Manager Walter Skorupski shares the story behind the all-new HeadRush Prime.

Interviews
19 Dec 2023
Mark Morton on Aggro Mids, Tight Gain and MESA/Boogie

We caught up with the Lamb of God guitarist just before he stepped on stage at our flagship Hollywood store to discuss the new MESA/Boogie Mark VII

Interviews
24 Aug 2023
An Array of Sound | Better Bass Rigs with Jeff Genzler

Learn about Genzler Amplification's game-changing Bass Array design.

Interviews
17 Jul 2023
Expression and Sonic Authenticity | The Jordan Rudess Interview

The legendary keyboardist divulges his commitment to expressive strategies, physical modeling and other technologies that impact and expand the creativity of keyboard players

Interviews
05 Jul 2023
Inside the MESA/Boogie Mark VII

MESA Tone Lab Director Doug West digs into the thought process and philosophy of why these amplifiers are on the “Mark.”

Interviews
12 Apr 2023
Ask a Drummer | The Pocket Queen

Taylor Gordon, AKA The Pocket Queen, shares her advice for other drummers, talks about how to stay in the groove and digs into her new signature Vater sticks.

Interviews
15 Feb 2023
Golden Years | The Fender American Vintage II Series

Get the inside track on Fender's latest vintage-inspired series of guitars and basses.

Interviews
17 Jan 2023
The True Story of Fender “Made in Japan” Guitars

Learn how Aerodyne Special and JV Modified build on the legacy of Fender's MIJ models.

Interviews
16 Jan 2023
Built for Speed | The Jackson American Series Soloist SL3

Learn about Jackson's journey to create their new American Series models.

Interviews
29 Dec 2022
Recording Reimagined | Avid Introduces MBOX Studio

John Whitcore, senior product manager and product designer for Pro Tools systems, breaks down all the features of the new MBOX Studio.

Interviews
23 Dec 2022
Pushing the Envelope | Designing Arturia's MiniFreak Synthesizer

Sébastien Rochard, product manager at Arturia, tells all in our exclusive interview.

Interviews
16 Nov 2022
Shaping Sound with Heather Brown Electronicals

She learned from two of the most iconic pedal builders around, and now she's branched out on her own.

Interviews
20 Oct 2022
Superior Sonics | Simmons Titan 50 and Titan 20 Introduced

Simmons product manager Jeff Laity takes us through the ground-up redesign, development and sampling sessions behind the new Titan 50.

Interviews
20 Oct 2022
In the Moment With Producer and Guitarist Andrew Watt

We chat with Watt about the arc of his career, how he collaborates and his incredible collection of gear.

Interviews
05 Oct 2022
Playing With Pedals | PRS Enters the Effects Game

Paul Reed Smith gives an exclusive peek into the unveiling of the first PRS pedals and why this is the start of something “fun.”

Interviews
30 Sep 2022
Alex González | A Signature Drum Sound & Legendary Live Shows

Maná Mania: Drummer Alex González on driving the most successful Latin-American rock band of all time.

Interviews
03 Aug 2022
From Stage to Studio | Harbinger Introduces LX8 and LX12 Mixers

Dig into the new compact analog mixers with product manager Patrick O'Connor.

Interviews
01 Aug 2022
Looping Back Around | A Deep Dive on Line 6's DL4 MkII

Learn the inside story of the DL4's re-birth from Line 6's Eric Klein.

Interviews
19 Jul 2022

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