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Product Demos
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Fender Acoustasonic Jazzmaster | An Offset Icon Goes Acoustic
We spoke with Billy Martinez, VP Category Manager (Acoustic and Squier Divisions) at Fender, about how the Acoustasonic Jazzmaster follows in the experimental footsteps of its namesake while adventuring into new tonal territory. -
Fender American Professional II Guitars | Jose Rios First Impressions
The Fender American Professional II Series marks a new chapter in premium guitar building. We invited Jose Rios to check out the new models and share his first impressions. -
Taylor GT Urban Ash Acoustic Guitars | Beatie Wolfe First Impressions
The Taylor GT and GTe Urban Ash Grand Theater acoustics are ultra-portable guitars that prioritize sustainability, comfort, and innovation. We invited artist and innovator Beatie Wolfe to try them out and share her first impressions. -
Breedlove Organic Collection | David Garza First Impressions
The Breedlove Organic Collection sets a new eco-friendly standard in modern acoustic guitar building. We invited David Garza to try some of the models out and share his first impressions. -
The Gibson Les Paul Traditional Pro V with Devon Allman & Duane Betts
Watch Devon Allman & Duane Betts try out the Gibson Les Paul Traditional Pro V's, and learn about the story of these unique guitars. -
Epiphone Inspired by Gibson Collection | Arianna Powell First Impressions
The Epiphone Inspired by Gibson Collection celebrates major models in Gibson's history. Arianna Powell tries out some of the new guitars and shares her first impressions. -
Gibson 70s Flying V and Explorer | Brian Bell (Weezer) & Sam Plecker (Vista Kicks)
Gibson released new 70s Flying V and 70s Explorer electric guitars, and to show them off we invited Brian Bell (Weezer) and Sam Plecker (Vista Kicks) to try them out and share their first impressions. -
Fender Limited Edition HM Strat | Chris Garza First Impressions
The Fender Limited Edition HM Strat pays tribute to the original '88-'92 models. Chris Garza takes it for a spin and shares his first impressions. -
Martin SC-13E Acoustic-Electric Guitar | Angela Petrilli First Impressions
Martin Guitar rethinks the design of a performance-focused acoustic with the new Martin SC-13E. We asked Angela Petrilli to try it out and share her first impressions. -
Fender American Acoustasonic Stratocaster | Liz Phair First Impressions
The Fender American Acoustasonic Stratocaster is a shapeshifting hybrid guitar that delivers a range of acoustic and electric tones. We invited Liz Phair to try out the new Strat and share her first impressions. -
Fender American Ultra Guitars | Isaiah Sharkey First Impressions
Fender's American Ultra series is a premium collection of guitars and basses representing the most advanced evolution of their iconic instrument designs. We invited guitarist Isaiah Sharkey to explore the American Ultras and share his thoughts on the sound and feel of these new models. -
Watch the Lauren Ruth Ward Band Play the Gibson Original Collection
We invited the Lauren Ruth Ward Band to come check out the Gibson Original Collection, including the Gibson Les Paul Standard 50's, Gibson Les Paul Standard '60s, Gibson Les Paul Studio, Gibson Explorer and Gibson ES-335. -
Watch Tiara Thomas Play Her Music on the Gibson G-45 Acoustic Guitars
The G-45 Studio and G-45 Standard acoustic guitars are the new entry point to beloved Gibson tone. We invited R&B artist Tiara Thomas to play a few songs and give her first impressions on the Gibson Generation Collection. -
Watch Jonny Goood Play His Songs on the Fender Vintera Basses
We invited bassist Jonny Goood to test out his bass-hop grooves on the new Fender Vintera series. -
Watch Gothic Tropic Play Her Songs on the Fender Vintera Offset Guitars
We invited Cecilia Della Peruti (Gothic Tropic) to play some of her songs on the new Fender Vintera ‘60’s Mustang, Jazzmaster Modified, Jaguar, and Jaguar Modified guitars. -
Fender Vintera Stratocasters | Nile Rodgers' First Impressions
We invited Stratocaster legend Nile Rodgers to check out the new Fender Vintera Strats. While trying them out he talked technique, history, and even gave us a listen to his original "Hitmaker." -
The Taylor Grand Pacific Story with Master Builder Andy Powers
Taylor Guitars' master luthier Andy Powers is constantly looking for new ways to craft acoustic guitars that feel great in your hands and sound great to your ears. His latest achievement is the Taylor Grand Pacific dreadnought line. Bolstered by Taylor's innovative V-Class bracing, Grand Pacific guitars are round-shoulder dreadnoughts offering a new tone that redefines the Taylor sound. They are warmer and more seasoned than traditional dreadnoughts, allowing individual notes to blend more organically. -
Fender Unveils American Acoustasonic Telecaster
Fender Guitars has launched an amazing new American-made guitar that plays like an electric, but sounds like an acoustic. In fact, it can sound like any steel-string acoustic guitar you can imagine. With the form factor of Leo Fender’s first guitars, the Fender American Acoustasonic Telecaster is going to surprise you. -
Introducing the New Fender American Performer Series
From the beginning, Fender has had a tradition of leading the way in American guitar manufacturing. From the first mass-produced solid-body electric guitar to today's famed Custom Shop instruments, they've been at the forefront of both innovation and quality. The new American Performer series brings all that together, creating a line of fine, Made in USA electrics at a price that boggles the mind. -
Guitar Center Makes Way for the Gibson 2019 Guitars and Basses
The 2019 range of Gibson fretted instruments promises something for every Gibson fan and collector. The assortment represents a “back-to-basics” approach on the part of Gibson, with a sharp focus on core features that matter most to players. Whether it’s electric guitars, acoustic guitars or basses, all categories benefit from Gibson’s streamlined product lines. -
Fender Launches the Player Series Guitars and Basses
Launched in June, 2018, Fender's Player Series seriously ups the game on affordable, North American-built electric guitars and basses. With newly redesigned pickups, developed specifically for the Player Series, each instrument features a contemporary neck profile and fingerboard radius for easy bending and comfortable playing, whether you choose the maple or pau ferro versions. With resonant alder bodies and a variety of finishes and pickup configurations in both right- and left-handed models, Player Series guitars and basses carry all the classic vibe and sound you expect from Fender. You'll also find some modern twists and features, with models ranging from the Stratocaster, Telecaster, Jazzmaster, and Jaguar electric guitar to a Precision, Jazz or Jaguar bass guitar.
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