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Interviews
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Yamaha Revstar Guitars | Revved Up on Innovation
The Revstar line is prized for its innovative electronics, gig-hardened construction and “more for your money” core value. Here, Yamaha Guitar Group Marketing Manager Brandon Soriano takes you on a motorcyclist’s “grip it and rip it” journey through the history, design concepts and technology of the revved-up Revstar line.
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Interviews06 Dec 2024
Universal Audio's Tore Mogensen Talks UAFX
Tore Mogensen, UAFX senior product manager, goes deep on pedal design and the inner details of ANTI, Enigmatic and Knuckles.
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Interviews08 Nov 2024
Yamaha Pacifica Professional and Standard Plus Guitars | Built for Extremes
Yamaha Guitar Group Marketing Manager Brandon Soriano is onboard to provide some history of the Pacifica series and the refinements in the new Pacifica Professional and Standard Plus instruments.
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Interviews28 Oct 2024
Harbinger VARI Live 4400 Series Powered Speakers | Maximum Headroom
The new V4412 and V4415 deliver considerable upgrades to their maximum volume specs, making the 4400 system loud enough for almost any non-arena environment, as well as having the signal headroom to maintain clarity and dimension for lower-volume gigs. Harbinger Product Manager Patrick O’Connor is here to explain why the 4400 series represents “our most powerful and capable loudspeakers yet.”
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Interviews03 Oct 2024
Modern Classics | Fender Player II Series
We’re excited to have Allen Abbassi, Fender Director of Product Management for electric guitars and basses, onboard to give you a deeper look at the nearly 80 models the company is bringing to the re-energized Player II series.
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Interviews19 Aug 2024
An Oral History of MESA/Boogie
The music business may have a vast bookcase chock full of stories where dreams came true—as well as an entire library devoted to dashed hopes—but few tales are as magical as that of Randy Smith and MESA/Boogie.
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Interviews05 Aug 2024
Fender Celebrates the 70th Year of the Stratocaster
Learn about all of the 70th Anniversary models in our exclusive interview with the Fender Product Management Team (FPMT) .
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Interviews18 Jul 2024
Zildjian Unveils ALCHEM-E E-Kits
Zildjian—the 400-year-old cymbal maker—has debuted three electronic drum kits, the ALCHEM-E Bronze Ex, Gold and flagship Gold EX.
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Interviews22 May 2024
Podcast Like a Pro | Focusrite Unveils Vocaster Interfaces
Product Manager Dan Weston gives the inside scoop on Focusrite's all-new podcasting interfaces.
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Interviews17 May 2024
The Gibson Theodore Standard | A “Lost” McCarty Classic Joins the Gibson Lineup
Learn the story behind the 1957 Ted McCarty design that was nearly lost to history.
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Interviews16 Apr 2024
Zildjian Z Custom Cymbals | Made for Metal
The new Zildjian Z Custom line offers hi-hat, ride, crash and China cymbals—all forged for power, projection, cut-through-the-mix brightness and superhero-like indestructibility, and embellished with stunning hammered star icons.
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Interviews11 Apr 2024
What's That Sound? She Is The Music
Founded by Alicia Keys and members of her team, and fueled by the Annenberg Inclusion Initiative’s research on gender disparity in music, She Is the Music is actively investing in a future where women are equally represented in not only production and engineering but songwriting and every other facet of the industry.
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Interviews08 Mar 2024
The Falcon Returns | Gibson Roars Back Into the Amp Game
Doug West (Mesa/Boogie) and Mat Koehler (Gibson) share how the Falcon project kicked off, as well as its design strategy, tone challenges and breakthroughs.
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Interviews12 Feb 2024
High Tech, Maximum Impact | Harbinger VARI Live Powered Speakers
In this exclusive interview, Guitar Center Product Manager for Private Brands, Live Sound, Amps and Effects Patrick O’Connor reveals how Harbinger—as a Guitar Center brand—is able to compile direct customer feedback to help the in-house design team devise savvy and intuitive features to address and surpass the needs of gigging musicians and DJs.
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Interviews11 Jan 2024
A Passion for Sound | Universal Audio's James Santiago on Crafting UAFX Pedals
In this exclusive interview, Santiago goes all tone geek on developing accurate models, his passion for sound and his role as UA’s “Grumpy Analog Guy."
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Interviews22 Dec 2023
Rig in a Box | The HeadRush Prime Multi-Effects Processor
HeadRush Senior Product Manager Walter Skorupski shares the story behind the all-new HeadRush Prime.
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Interviews19 Dec 2023
Mark Morton on Aggro Mids, Tight Gain and MESA/Boogie
We caught up with the Lamb of God guitarist just before he stepped on stage at our flagship Hollywood store to discuss the new MESA/Boogie Mark VII
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Interviews24 Aug 2023
An Array of Sound | Better Bass Rigs with Jeff Genzler
Learn about Genzler Amplification's game-changing Bass Array design.
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Interviews17 Jul 2023
Expression and Sonic Authenticity | The Jordan Rudess Interview
The legendary keyboardist divulges his commitment to expressive strategies, physical modeling and other technologies that impact and expand the creativity of keyboard players
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Interviews05 Jul 2023
Inside the MESA/Boogie Mark VII
MESA Tone Lab Director Doug West digs into the thought process and philosophy of why these amplifiers are on the “Mark.”
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Interviews12 Apr 2023
Showing:44 - 64 (of 221 matches)
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