Ludwig has been partnering with Guitar Center on groove-tastic products since founder Wayne Mitchell opened our first store in Hollywood in 1959. Meet the newest addition, the Guitar Center exclusive Heritage Cherry Drums.Read More
The Revstar line is prized for its innovative electronics, gig-hardened construction and “more for your money” core value. Here, Yamaha Guitar Group Marketing Manager Brandon Soriano takes you on a motorcyclist’s “grip it and rip it” journey through the history, design concepts and technology of the revved-up Revstar line.Read More
Yamaha Guitar Group Marketing Manager Brandon Soriano is onboard to provide some history of the Pacifica series and the refinements in the new Pacifica Professional and Standard Plus instruments.Read More
The new V4412 and V4415 deliver considerable upgrades to their maximum volume specs, making the 4400 system loud enough for almost any non-arena environment, as well as having the signal headroom to maintain clarity and dimension for lower-volume gigs. Harbinger Product Manager Patrick O’Connor is here to explain why the 4400 series represents “our most powerful and capable loudspeakers yet.”Read More
We’re excited to have Allen Abbassi, Fender Director of Product Management for electric guitars and basses, onboard to give you a deeper look at the nearly 80 models the company is bringing to the re-energized Player II series.Read More
The music business may have a vast bookcase chock full of stories where dreams came true—as well as an entire library devoted to dashed hopes—but few tales are as magical as that of Randy Smith and MESA/Boogie.Read More
The new Zildjian Z Custom line offers hi-hat, ride, crash and China cymbals—all forged for power, projection, cut-through-the-mix brightness and superhero-like indestructibility, and embellished with stunning hammered star icons.Read More
Founded by Alicia Keys and members of her team, and fueled by the Annenberg Inclusion Initiative’s research on gender disparity in music, She Is the Music is actively investing in a future where women are equally represented in not only production and engineering but songwriting and every other facet of the industry.Read More
Doug West (Mesa/Boogie) and Mat Koehler (Gibson) share how the Falcon project kicked off, as well as its design strategy, tone challenges and breakthroughs.Read More
In this exclusive interview, Guitar Center Product Manager for Private Brands, Live Sound, Amps and Effects Patrick O’Connor reveals how Harbinger—as a Guitar Center brand—is able to compile direct customer feedback to help the in-house design team devise savvy and intuitive features to address and surpass the needs of gigging musicians and DJs.Read More
In this exclusive interview, Santiago goes all tone geek on developing accurate models, his passion for sound and his role as UA’s “Grumpy Analog Guy."Read More
We caught up with the Lamb of God guitarist just before he stepped on stage at our flagship Hollywood store to discuss the new MESA/Boogie Mark VIIRead More
The legendary keyboardist divulges his commitment to expressive strategies, physical modeling and other technologies that impact and expand the creativity of keyboard playersRead More
Taylor Gordon, AKA The Pocket Queen, shares her advice for other drummers, talks about how to stay in the groove and digs into her new signature Vater sticks.Read More
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