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Music and football are everything in Nashville, Tennessee. Guitar Center is proud to announce a first-of-its-kind partnership with the Tennessee Titans centered at the team’s new Nissan Stadium, connecting two Music City institutions through live performance, next-level audiovisual technology and community impact via the Guitar Center Foundation.
As part of this collaboration, Guitar Center has been named the Official Music Gear Retailer of the Tennessee Titans. Audio Visual Design Group (AVDG)—our premium integration brand within Guitar Center Business Solutions—has also been selected as an Official AV Integrator for the new Nissan Stadium.
“We’re evolving Guitar Center beyond just retail to playing an active role in music culture,” explained Gabe Dalporto, CEO of Guitar Center. “Bringing our legendary gear and service into what will become a legendary venue for live music is a natural extension of that commitment.”
A First for an NFL Venue: A Permanent In-Bowl Performance Stage
At the center of the partnership is a stadium first: the NFL’s first-ever permanent in-bowl performance stage. Designed to showcase live music throughout game days and special stadium events, the stage will feature instruments and backline supplied by Guitar Center—helping artists deliver their best performances for a packed stadium.
AVDG Supplying World-Class AV to Nissan Stadium
The new Nissan Stadium is designed to be a landmark for both sports and live entertainment, and that takes more than big screens and loud speakers. It takes integrated systems that perform reliably, event after event, through nail-biting fourth quarters and artists’ biggest singalong anthems.
That’s where Guitar Center Business Solutions comes in. AVDG will lead end-to-end AV for key areas of the stadium—from system design and engineering through installation, commissioning and long-term optimization. Alongside AVDG, our broader Business Solutions team—including GC Pro and Custom House—brings deep experience supporting venues, creators and large-scale events with professional-grade technology and high-touch service.
“Being selected as the AV integrator for the Titans’ new Nissan Stadium is a defining moment for AVDG,” said Curtis Heath, president of Guitar Center Business Solutions. “This project reflects our ability to design and deliver a world-class AV foundation.”
A Partnership Built for the Music City Community
The Titans have long celebrated Nashville’s identity as a music capital, and this partnership raises the volume on that commitment—taking that cherished home-field advantage to the next level.
“Music is at the heart of who we are as a city,” said Tennessee Titans Senior Vice President Adam Nuse, noting that Guitar Center’s expertise will help further the game-day experience in a way that’s uniquely Nashville.
“Guitar Center knows music is a unifying force, whether that's at a concert, on a game day or in the community, and we are proud to welcome them as partners of both the Tennessee Titans and new Nissan Stadium.”
Beyond the stadium walls, Guitar Center and the Titans will collaborate on music-focused initiatives supported by the Guitar Center Music Foundation—programs designed to expand access to music, spotlight local talent and create new opportunities for community participation through performances and special events at Nissan Stadium.
From Kickoff to Encore
For more than 60 years, Guitar Center has helped musicians make music—through instruments, gear, lessons, repairs, rentals and expert support. This partnership is yet another step in our mission to show up where music lives, whether that’s in studios, on stages, in classrooms or inside one of the most state-of-the-art venues in the country.
We can’t wait to help Nashville hit a new high note as the Titans’ new home comes to life. Stay tuned for more details as we get closer to the spring 2027 debut—and get ready for a game-day soundtrack that breathes new life from the field to the top row.