Product Demos

Explore the New Native Instruments Software and Hardware Products
This year they’re revitalizing some of their best keyboard controllers, groove-production systems and software collections, as well as introducing some new additions to the family.

Experience the New Universal Audio Apollo X Interfaces
With surround sound monitoring, Unison technology, Thunderbolt 3 connectivity, elite audio conversion and HEXA core processing, Universal Audio’s new line of Apollo X rack interfaces will bring power, speed and near-zero latency to your studio workflow.

Guitar Center Makes Way for the Gibson 2019 Guitars and Basses
The 2019 range of Gibson fretted instruments promises something for every Gibson fan and collector. The assortment represents a “back-to-basics” approach on the part of Gibson, with a sharp focus on core features that matter most to players. Whether it’s electric guitars, acoustic guitars or basses, all categories benefit from Gibson’s streamlined product lines.

Ernie Ball Music Man Reimagines Iconic StingRay Basses
We visited the Ernie Ball Music Man factory in San Luis Obispo, California to chat with CEO and Chief Designer Sterling Ball about the new features and appointments of the Ernie Ball Music Man StingRay Special and StingRay5 Special Electric Basses.

Fender Launches the Player Series Guitars and Basses
Launched in June, 2018, Fender's Player Series seriously ups the game on affordable, North American-built electric guitars and basses. With newly redesigned pickups, developed specifically for the Player Series, each instrument features a contemporary neck profile and fingerboard radius for easy bending and comfortable playing, whether you choose the maple or pau ferro versions. With resonant alder bodies and a variety of finishes and pickup configurations in both right- and left-handed models, Player Series guitars and basses carry all the classic vibe and sound you expect from Fender. You'll also find some modern twists and features, with models ranging from the Stratocaster, Telecaster, Jazzmaster, and Jaguar electric guitar to a Precision, Jazz or Jaguar bass guitar.

Moog Launches the Grandmother Synthesizer
Inspired by the famous sound of Moog’s ‘70’s synths, the Grandmother packs tremendous sound into an affordable and portable solution for anyone from beginner to pro.

Walrus Audio Enchantress Limited-Edition Julia
The Walrus Audio Julia chorus/vibrato is a favorite for guitar players who need the ability to switch between chorus and vibrato or blend both together. The Julia can add a bit of depth to your tone with a low chorus setting or be pushed to the limits of that classic warble vibrato offers and everything in between.

Taylor Expands the V-Class Family With Four New Models
Fresh off the success of the first four models with their new V-Class bracing, Taylor is expanding the series to include four additional models.

Fender Introduces California Series Acoustic Guitars
Fender is making waves with their California Series, adding a fresh line of steel-string acoustic/electric guitars inspired by the beautiful Southern California beaches close to the Fender factory in Corona. The three body-shapes released are the Redondo, an original contoured dreadnought; the Newporter, Fender’s own mid-size concert design; and the Malibu, Fender’s original small-body design with a 24" scale length.

Pete Thorn Demos the Sterling Audio ST159 and ST170
Watch Pete Thorn demo the Sterling ST159 and ST170 in the studio.

Introducing The New Roland TR-8S Rhythm Performer
Descended from a long line of revered TR drum machines, the Roland TR-8S Rhythm Performer carries on the legacy loaded with authentic TR drums, sampled sounds, effects and more.

Fender Launches New Effects Pedals
The new Fender effects pedals will add brilliant color to both your tone and your pedalboard. Concepted and designed in California, these pedals boast anodized aluminum chassis and offer unique twists on classic effects. Fender used the recognizable LED amp jewel for the “on-light” and used LED backlit knobs, making these pedals stage-ready for the gigging musician. Where these pedals really excel is in huge tone and versatility of control. Check out the videos below to hear these exciting new pedals from Fender.

Fender Launches the Parallel Universe Series
With names like the Strat-Tele Hybrid and the Jaguar Strat, it’s easy to see that Fender took some of the best elements of classic Fender guitar and bass models and brought them together to create gear we could've previously only imagined possible.

Fender Launches 60th Anniversary Jazzmasters
Fender is celebrating the launch of the Jazzmaster 60 years ago with three amazing 60th Anniversary Jazzmaster models.

Arturia Announces the MiniBrute 2 and 2S
Featuring two of Arturia’s legendary Brute oscillators, the classic Steiner-Parker filter, an innovative looping envelope, and hands-on control for every parameter, MiniBrute 2 is a monosynth to be reckoned with. The next-generation MiniBrute also features a Keystep-style Sequencer/Arpeggiator to give you maximum creative flexibility, letting you create a practically unlimited variety of sounds.

Electro-Harmonix Releases the 95000 Performance Loop Laboratory
The 95000 Performance Loop Laboratory from Electro-Harmonix is a technological wonder that can expand the bounds of your creativity, open up the capabilities of your recording process and give you nearly limitless musical possibilities on stage. Whether you're a guitarist, bass player, DJ, vocalist, keyboard player or a one-person band, the 95000 delivers in so many ways that it'll quickly become the centerpiece of your rig.

Announcing V-Class Bracing From Taylor Guitars
Debuted at NAMM 2018, Taylor V-Class bracing gives you improved intonation, volume and sustain.

Limited Edition DW Pure Tasmanian Timber Drum Kit
John Good’s latest wood find hails from the outback in the form of a Limited Edition DW kit that is crafted at the California Custom Shop from plied Australian blackwood shells with a stunning black sassafras exotic finish.

Moog DFAM Semi-Modular Analog Percussion Synsthesizer
The Drummer From Another Mother (DFAM) is Moog's semi-modular percussion synthesizer with 100% analog sound and a uniquely expressive hands-on approach to percussive pattern creation.

Line 6 Announces the HX Effects Guitar Effects Processor
HX Effects brings the audio engine developed for the extraordinary Helix processor to a pedalboard-friendly form factor capable of running up to nine incredibly detailed effects simultaneously.
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