Product Demos

Vintage Fender Stratocaster Shootout: 1957 vs. 1961 With Mason Stoops
Hear two vintage “holy grail” Fender Stratocasters—a 1957 and 1961—in this head-to-head shootout by session and touring guitarist Mason Stoops.

Mason Stoops Demos an All-Original 1960 Gibson ES-335 at Sunset Sound
Stoops takes the vintage 335 to Sunset Sound to plug into an “incredible” 1964 Fender Vibroverb—and explores what makes early ES-335s so iconic in terms of response, resonance and studio tone.

Gibson Custom Keith Richards 1960 ES-355 Collector’s Edition | Uncommon Keef
Go behind the scenes of an exacting Gibson Custom Shop replica build of Keith Richards’ 1960 ES-355—what makes this ES-style classic a meticulous, stage-ready re-creation, from feel to tone.

Emi Grace Demos the Fender Tom Morello Signature "Arm the Homeless" Guitar
Solo artist and TikTok sensation, Emi Grace, demos the new Fender Tom Morello "Arm the Homeless" guitar.

Tom Morello’s Arm the Homeless Guitar: Stories, Tone and the New Fender Signature Model
Tom Morello shares the story behind his “Arm the Homeless” guitar, now a Fender Signature model—exploring its tone, design, and powerful artistic message.

Introducing Guitar Center Exclusive Bats in Flight Guitars by Gibson and Epiphone
Explore Guitar Center’s limited-edition Bats in Flight guitars from Gibson and Epiphone, featuring Gibson Custom Shop and Epiphone Les Paul models with striking bat inlays.

Say “Hello” to the Oasis Signature Trio from Gibson and Epiphone
Three guitars stand at the heart of Oasis’ return: the Gibson Noel Gallagher Les Paul Standard, the Epiphone Masterbilt Gem Archer Sheraton and the Epiphone Bonehead Riviera.

Back to the Future: Gibson and Epiphone Recreate Marty McFly’s Legendary ES-345
Gibson Custom and Epiphone celebrate 40 years of Back to the Future with two tributes to one of cinema’s most iconic guitars.

Introducing the Fender American Professional Classic Jazzmaster
Discover the Fender American Professional Classic Jazzmaster — the iconic offset guitar built for songwriters, surf punks, and tone-chasing innovators.

The Super Powered Fender American Professional Classic Hotshot Telecaster
The Fender American Professional Classic Hotshot Telecaster blends Tele twang with Strat sparkle for unmatched tonal versatility.

Inside the Fender American Professional Classic Stratocaster HSS
Built for players who crave dynamic range and sonic flexibility, the Fender American Professional Classic Stratocaster HSS delivers everything from sparkling clean tones to ferociously saturated lead sounds.

The Tale of Two 1952 Telecasters | Tracking Treasures at Guitar Center Hollywood’s Vintage Room
What makes two 1952 Telecasters sound different? Find out in Guitar Center’s Vintage Room with Mason Stoops.

Gibson 1952 Les Paul | Tracking Treasures at Guitar Center Hollywood's Vintage Room
Explore rare vintage guitars at Guitar Center Hollywood’s Vintage Room, including the iconic 1952 Les Paul Goldtop. Experience history you can play.

Fender American Ultra Luxe Vintage ’50s Telecaster: Vintage Mojo With Modern Muscle
Fender’s American Ultra Luxe Vintage ’50s Telecaster blends vintage-style tone with contemporary playability.

Fender American Ultra Luxe Vintage ’60s Telecaster Custom: Classic Clarity, Contemporary Feel
The Fender American Ultra Luxe Vintage ’60s Telecaster Custom blends vintage twang with contemporary features that improve intonation, comfort and playability.

Fender American Ultra Luxe Vintage ’60s Stratocaster: Vintage Soul, Contemporary Control
Fender’s American Ultra Luxe Vintage ’60s Stratocaster pairs Pure Vintage ’61 pickups with contemporary features for iconic tone and elevated playability.

Fender American Ultra Luxe Vintage ’60s Stratocaster HSS: A Next-Level Fender Electric Guitar
Explore classic tone and contemporary upgrades with the Fender American Ultra Luxe Vintage '60s Stratocaster HSS.

Fender Player II Modified Extends Player II Series
The latest incarnation of the Leo Fender spirit are the Player II Modified guitars and basses that both extend the Player II Series and replace Player Plus models.

Gibson Custom Eric Clapton 1958 Les Paul Custom | A History and Demo
Get the inside scoop on the guitar equivalent of a riddle wrapped in a mystery wrapped inside an enigma.

Fender American Ultra II Guitars and Basses | Elevated Performance
We talked to Joey Brasler, Fender Vice President of Product (Electric Guitars and Amplifiers) for some behind-the-scenes insights on the company’s modification process and design decisions.
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