Product Demos

Meet the Fender American Professional Classic Mustang Bass
Experience the new Fender American Professional Classic Mustang Bass—short-scale design, vintage vibe, and rich, expressive tone.

Say “Hello” to the Oasis Signature Trio from Gibson and Epiphone
Three guitars stand at the heart of Oasis’ return: the Gibson Noel Gallagher Les Paul Standard, the Epiphone Masterbilt Gem Archer Sheraton and the Epiphone Bonehead Riviera.

Back to the Future: Gibson and Epiphone Recreate Marty McFly’s Legendary ES-345
Gibson Custom and Epiphone celebrate 40 years of Back to the Future with two tributes to one of cinema’s most iconic guitars.

Introducing the Fender American Professional Classic Jazzmaster
Discover the Fender American Professional Classic Jazzmaster — the iconic offset guitar built for songwriters, surf punks, and tone-chasing innovators.

Introducing the Roland V-Drums TD-316 Electronic Drum Kit
Discover the Roland V-Drums TD-316—authentic feel, endless kit options, and pro sound powered by the new V31 module.

The Super Powered Fender American Professional Classic Hotshot Telecaster
The Fender American Professional Classic Hotshot Telecaster blends Tele twang with Strat sparkle for unmatched tonal versatility.

Inside the Fender American Professional Classic Stratocaster HSS
Built for players who crave dynamic range and sonic flexibility, the Fender American Professional Classic Stratocaster HSS delivers everything from sparkling clean tones to ferociously saturated lead sounds.

Inside the Yamaha MODX M Series | A Conversation With Blake Angelos
Discover Yamaha’s MODX M synths—powerful, intuitive, and built for creativity, with insights from Blake Angelos on studio and stage performance.

The Tale of Two 1952 Telecasters | Tracking Treasures at Guitar Center Hollywood’s Vintage Room
What makes two 1952 Telecasters sound different? Find out in Guitar Center’s Vintage Room with Mason Stoops.

Inside the AKAI Professional MPC Live III | A Conversation With Andy Mac
Explore the AKAI MPC Live III with Andy Mac as he reveals its design, artist focus, and role in the future of music production.

The Inside Track on the AlphaTheta CDJ-3000X | A Revolution in DJing Continues
Get the details on the new CDJ-3000X from Lars Schlichting, senior director of product planning at AlphaTheta.

Gibson 1952 Les Paul | Tracking Treasures at Guitar Center Hollywood's Vintage Room
Explore rare vintage guitars at Guitar Center Hollywood’s Vintage Room, including the iconic 1952 Les Paul Goldtop. Experience history you can play.

Fender American Ultra Luxe Vintage ’50s Telecaster: Vintage Mojo With Modern Muscle
Fender’s American Ultra Luxe Vintage ’50s Telecaster blends vintage-style tone with contemporary playability.

Fender American Ultra Luxe Vintage ’60s Telecaster Custom: Classic Clarity, Contemporary Feel
The Fender American Ultra Luxe Vintage ’60s Telecaster Custom blends vintage twang with contemporary features that improve intonation, comfort and playability.

Fender American Ultra Luxe Vintage ’60s Stratocaster: Vintage Soul, Contemporary Control
Fender’s American Ultra Luxe Vintage ’60s Stratocaster pairs Pure Vintage ’61 pickups with contemporary features for iconic tone and elevated playability.

Fender American Ultra Luxe Vintage ’60s Stratocaster HSS: A Next-Level Fender Electric Guitar
Explore classic tone and contemporary upgrades with the Fender American Ultra Luxe Vintage '60s Stratocaster HSS.

Fender Player II Modified Extends Player II Series
The latest incarnation of the Leo Fender spirit are the Player II Modified guitars and basses that both extend the Player II Series and replace Player Plus models.

Novation Launchkey MK4 Boosts Creative Controls
Novation Lead Hardware Designer Danny Nugent spins the top hits of the new MK4 line.

Venue VenueLink | Eliminating the “Chaos Factor” From Lighting Rigs
Guitar Center Director of Private Brands Jim Norman and Production Manager Kyle Okazaki explain how Venuelink’s hassle-free, wireless approach can make it easy to wash artists, bands and fans in ambient circuses of color.

Gibson Custom Eric Clapton 1958 Les Paul Custom | A History and Demo
Get the inside scoop on the guitar equivalent of a riddle wrapped in a mystery wrapped inside an enigma.
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