Product Demos

Yamaha TransAcoustic TAG3 C Guitar | Acoustic Alchemy
Yamaha Guitar Group Marketing Manager Brandon Soriano is here to explain everything about the TAG3 C, and the benefits of its added effects, improved Bluetooth connectivity, app control and all-solid wood construction.

Universal Audio Apollo Gen 2 Audio Interfaces | Creative Upgrades
Universal Audio Director of Hardware Product Management Rodrigo Ibieta and Senior Product Manager Mike Tabor are onboard to discuss the Apollo Gen 2 improvements.

Scarlett Generations | Discover the New Focusrite 4th Gen Upgrades
Focusrite Product Manager Dan Weston runs through the improvements and elevated audio features of the 4th Generation Scarlett.

Line 6 Catalyst CX Amps | Helix Onboard
Get the story behind the updated amplifier lineup.

Yamaha SEQTRAK | Mobile Music Ideastation
The Yamaha SEQTRAK Mobile Music ideastation lets you document your creativity whenever and wherever inspiration strikes. The SEQTRAK is tiny enough to be packed with you at all times—it can almost slip into the inner pocket of a winter coat or be stashed in a small bag—so it’s ready to work in an instant.

The Art of Translation | Harbinger VARI Studio Monitors
Guitar Center Product Manager for Private Brands Patrick O’Connor will take you through the benefits of the new VARI monitors, explain why Harbinger wanted to make an impact beyond live performance audio and even share a few tips on how to arrange your mix position to hear more accurate sound reproduction.

Groove Duplex | DW Drums DWe Wireless Acoustic-Electronic Convertible Drum Kit
DWe Brand Manager Mike Sutton discusses the initial impetus for DW’s exploration of electronic kits and goes deep on the details.

Ignite Your Playing | Positive Grid Spark MINI
Get the behind-the-scenes insights on how Spark MINI grew from an idea to a pint-sized powerhouse of amp tone.

The Never-Ending Sonic Story | Fender Tone Master Pro Multi-Effects Workstation
In this interview, Fender Senior Vice President of Products Max Gutnik reveals how the company’s digital engineers celebrate its past, evolve tone construction for today’s players and preserve the authentic Fender sound for future generations of musicians.

Time Travelers | Fender Vintera II Series
Giving us an exclusive “reveal” of the thought processes and production strategies for Vintera II is Max Gutnik, senior vice president of products at Fender. Get ready to journey through time and back to the present again.

The Lightness of Being | CHAUVET DJ ILS Command Makes Light Shows Easy
Get the story behind ILS Command from Geoff Short at CHAUVET DJ.

From Classic Rock to Desktop | Allen & Heath CQ Series Digital Mixers
We had a word with A&H’s product manager and keen live engineer and general noise maker, Keith Johnson, to discuss the ins and outs—and everything else—of this compelling lineup of mixers.

Elevated Sound | Blackstar HT Venue MK III Series Amps
Check out our demo and learn about the development of the HT Venue MK III Series.

Evolving the Digital Piano | Williams Legato IV and Allegro IV
Watch Lynette Williams' demos and learn from Williams Product Manager Jeff Laity.

Class of Titans | The Evolution of the Simmons Titan 70
Check out The Pocket Queen's demo and learn about the development of Simmons’ latest electronic drum kit.

A Tribute to the Birth of Loud| Marshall Studio JTM Amplifiers
Get the inside track on the creation of the Studio JTM amplifiers.

Portable Power | Bose S1 Pro+ Introduced
Learn the story behind Bose's new wireless PA system

Trouble-Free Transmission | Shure GLX-D+ Dual Band Wireless Systems
Shure’s Associate Director of Product Management Mike Nagel talks all things GLX-D+.

The Future of Performance | Nord Stage 4 Keyboard
Nord Product Specialist Staffan Lindroth takes center stage to tell the story behind the Stage 4.

Mythic Tone | GAMMA Guitar Effects Pedals
Get the inside scoop on the all-new GAMMA guitar pedal effect series.
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