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Guitar Center Celebrates Ace Frehley
Guitar Center celebrates the life and legacy of KISS founding member, Ace Frehley.
An Evening With TOKiMONSTA and the AlphaTheta CDJ-3000X at Guitar Center Hollywood
TOKiMONSTA shares her CDJ-3000X setup, creative process, and new music with fans and producers live at Guitar Center Hollywood.
Rob Trujillo Crashes Immersive Tour of Guitar Center Hollywood with Dave Kushner and CEO Gabe Dalporto
Guitar Center unveils new flagship experience with exclusive gear, artist surprises & a renewed commitment to musicians.
Find Your Sound with Rig Advisor
Meet Rig Advisor, the ultimate gear consultant in the palm of your hand.
A Day of Vintage Guitars & Cars at Guitar Center Hollywood: Where Chrome Meets Chime
Experience Vintage Guitars & Cars—where the roar of classic engines meets the resonance of timeless instruments in an unforgettable showcase.
Guitar Center CEO Gabe Dalporto Shares His Vision With Guitar World
Guitar Center CEO Gabe Dalporto recently sat down with Guitar World for an in-depth interview where he spoke candidly about his plans for ushering our storied brand into a new era.
Guitar Center Celebrates Ozzy Osbourne
Looking back on the life and legacy of the Prince of Darkness
Line 6 Announces Helix Stadium
Earlier today, I was invited to Line 6’s ten-year anniversary celebration of the Helix. There was a huge surprise for all who attended—the announcement of the Helix Stadium performance workstation.
Guitar Center and She Is The Music Host Women on Record Event
In celebration of Women’s History Month, Guitar Center partnered with She Is The Music—the nonprofit founded by Alicia Keys and Ann Mincieli—to host Women on Record, an inspiring conversation with some of the most influential women working behind the scenes in today’s music industry.
NAMM 2025: Acoustic and Electric Guitars
Here we're going to give you a rundown of the new electric and acoustic guitars from major manufacturers that are making their debut at NAMM this year.
Matt Halpern Drum Workshop at Guitar Center Hollywood
Known for his technical musicality and authoritative, deep-pocketed grooves, Matt Halpern led an inspiring workshop at Guitar Center Hollywood, offering glimpses into his drumming journey, experiences with Periphery and a look at his signature drum gear.
Celebrating the Fender Strat with Freaky Rob & Ari O'Neal
We asked guitarists Freaky Rob (Kendrick Lamar, Dr. Dre, Eminem) and Ari O’Neal (SZA, Lizzo, Beyonce) to honor the legacy of the Stratocaster by composing and performing four songs that showcased the guitar’s sonic power. Of course, the musical trek also allowed the musicians to venerate some mythic Stratocaster players.
NAMM 2025: Guitar Amps and Effects Pedals
Let’s take a look at some of the hottest launches in guitar amps and effects pedals from the NAMM show floor.
NAMM 2025: Keyboards, Synths, DJ Gear and More
Keyboardists, synthesists and DJs delight—new entries from Casio, KORG, Nord, Roland and Hercules DJ have debuted at NAMM 2025.
NAMM 2025: Drum Gear
It’s that time of year in Anaheim, California, where drum and cymbal makers are rolling out their newest innovations and much-anticipated reissues at NAMM 2025.
NAMM 2025: Pro Audio, Recording and Live Sound
Pro audio’s foremost brands have started introducing their freshest, finest innovations of the year at NAMM 2025, which include many dazzling devices for the studio and stage.
NAMM 2025: Bass Guitars and Amps
There are some fantastic new basses and bass amplifiers that will be making their debut at the show, and in this article we'll give you a sneak peek at some of the most interesting ones.
NAMM 2025: What We Know So Far
Guitar Center, with its proverbial ears to the showfloor, has rounded up the hottest releases from premier vendors days ahead of NAMM. We’ve arranged this article by product category and manufacturer, so you can easily eyeball everything new and noteworthy, straight from the music product industry’s biggest event of the year.
Nile Rodgers Salutes 70 Years of the Fender Stratocaster
The full scope of what Nile Rodgers has accomplished with a Strat in his hands is almost unimaginable. There was never a more appropriate artist to join us in celebrating 70 years of the Fender Stratocaster than one who has contributed so much to the world of music with it.
Cory Wong on Building Guitar Modeling Rigs With Electro-Voice Speakers
At our flagship store in Hollywood, multi-genre guitarist Cory Wong gave in-person and livestream attendees an in-depth look into his approach to gear—notably, how he uses Electro-Voice speakers as a focal point of his live rig—collaboration and his creative process.
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