In the late 50s as an effort to increase sales, Ted McCarty and his team of engineers set out to redesign the company’s solid body guitar. In 1961 the result was what we know as the SG. Although between 1961 to 1963 the model was still known as the redesigned Les Paul Standard. Les Paul did not fully approve of the new design and would eventually lead to the removal of his name. This gave birth to the name we all know it by, the “SG”..