Last Revised: November 18, 2016
Information You Voluntarily Give Us:
You may be required to register and create an account (“Account”) to use certain areas of our Site. The email address and password used to create your Account can be used for the Site and the App. You are responsible for maintaining the confidentiality of your Account and are responsible for any activities that occur under your Account.
In order to access some of the features of the Site, you must be signed in to your Account. You may also be able to sign in to the Site by using your social media log-in information. If you sign in through a social media service, we may collect the information in your profile that you have allowed the social media service to share with us.
IP Addresses and “Cookie” Information:
Web Beacons, Clear GIFs, and Other Technologies:
Information from Third Parties:
Guitar Center may obtain additional information from third parties and add it to information we have collected from you.
Information Collection on the App:
The App may also request access to:
The App does not collect the unique identification number assigned to your device by your operating system (sometimes called a “UDID”). The App may send push notifications or notices of interest in the absence of a specific request to your mobile device. In the event the App uses push notifications, you are provided with an opportunity to opt in to receiving them. If you decline to accept push notifications, you will not receive them, which means you may not receive the most current updates and features of the App.
You have choices when it comes to how the App functions on your mobile device. You may be able to manage push notifications and/or manage permissions, such as access to camera, photos, and contacts, by using your built-in mobile device settings and controls.
Access to or availability of controls may vary depending on your device and operating system type and version. In some cases, you may not be able to use the App if you decline all permissions requested.
Guitar Center may use Personal Information and other information collected automatically for a variety of purposes, including, without limitation, to:
To assist in these purposes, at certain times, we create a profile relating to you in order to show you the content that we think you might be interested in and to display the content according to your preferences.
Third-Party Optimization Providers:
We contract with one or more online partners to help manage and optimize our Site and communications. We use the services of one or more marketing companies to help us measure the effectiveness of our advertising and how visitors use the Site. To do this, we use web beacons and cookies provided by our marketing companies on the Site. The type of information we collect includes information provided by the customer (including information necessary to complete transactions), IP addresses, cookie information (and other information that tracks browsing and purchasing history). By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. Although our marketing company logs the information coming from the Site on our behalf, we control how that data may and may not be used.
We may share your Personal Information, including, without limitation, your name, address and email address, as well as a record of any transactions you conduct on the Site or offline with us, with third-party advertising partners and their service providers in order to deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites.
As Required by Law:
Guitar Center may be required to share Personal Information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. In addition, we may share certain Personal Information when we believe that doing so is reasonably necessary to protect the rights, property and safety of our company and/or others.
Subsidiaries and Affiliated Companies/Corporate Change:
Guitar Center may also share Personal Information with controlling entities, entities it controls, and entities under common control. Finally, Guitar Center may transfer Personal Information to participating companies in the event of a corporate sale, merger, acquisition, dissolution or similar event.
We may also share information we collect about you, your devices and other visitors to the Site in an anonymous or aggregated form with our business partners and others without restriction.
You can correct factual errors in your Personal Information by sending us a request that credibly shows any error. If you wish to access, update or correct your Personal Information that we collect through the Site, please contact us by mail at the address shown in the How to Contact section below. To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections.
Email Opt Out:
From time to time, Guitar Center may notify you by email of special promotions, changes to the Site, new product lines or products or service offerings that we think may be of special interest to you. If you decide you no longer want to receive emails notifying you of this information, click here to unsubscribe, or follow the instructions in the promotional message. Email Opt Out requests will be processed within ten (10) days.
Postal Mailing List:
Guitar Center may occasionally share its postal mailing list or a part of its mailing list with other organizations. If you do not want your name and address shared with other organizations, or do not wish to receive our mailings, please contact us at 1-866-498-7882.
Please note that requested changes to our postal mailing list may take up to eight (8) weeks to take effect.
If you prefer not to allow us to use “cookies” to collect information, you can disable the cookies by turning them off in your browser, although some areas of the Site may not function properly if you do.
Advertising Opt Out:
To learn more about the use of your information for advertising or to choose not to have your information used by our third-party advertising partners by opting out, please visit the Network Advertising Initiative by clicking here. You also may be able to opt-out of receiving interest-based advertisements through the App or on your mobile device generally by managing the settings on your mobile device.
You can decline to allow the mobile Site or the App to access your mobile device’s location, either when you are first asked permission or at any other time by using your mobile device settings and controls. Certain features of the mobile Site and the App may not be accessible to you if you do not share location information.
To prevent unauthorized access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use these procedures to better safeguard your information.
Our security and privacy policies are periodically reviewed and enhanced as required and only authorized individuals are permitted access to the information that you provide to us. We take physical, technical and administrative measures to safeguard against unauthorized disclosures of Personal Information; however, we cannot guarantee that these measures will prevent breaches of the integrity and security of our network and systems, or that Personal Information will never be accessed or acquired by unauthorized persons, notwithstanding the safeguards we have in place.
The Site is not directed to children under the age of 13, and Guitar Center does not collect or maintain Personal Information online from children we actually know at the time of collection are under the age of 13. Should we discover that we have collected Personal Information online from a child who is under 13, we will promptly delete that Personal Information. If you have concerns over the collection of children’s Personal Information on the Site, please contact us at the address in the How to Contact section below.
5795 Lindero Canyon Road
Westlake Village, CA 91362
Attention: Legal Department
If you communicate with us, we may retain your correspondence to improve our products, services, and the Site, and for other disclosed purposes. We may use information you provide to us in order to send you updates, such as notifications of changes to the terms of our services or important information about our services and products.