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Last Revised: November 18, 2016

GUITAR CENTER PRIVACY POLICY

This Guitar Center Privacy Policy (“Privacy Policy”) applies to the website located at www.guitarcenter.com, the Guitar Center mobile application (the “App”) and any other websites owned and operated by Guitar Center that direct the viewer or user to this Privacy Policy as well as other communications with Guitar Center as identified in this Privacy Policy. Collectively, we refer to www.guitarcenter.com, the App and any other website or mobile application owned or operated by Guitar Center which refers its users to this Privacy Policy as the “Site.” In this Privacy Policy, the terms “Guitar Center,” “we,” “our,” and “us” refer to Guitar Center Stores, Inc. This Privacy Policy gives you details of our privacy practices, including: (a) what types of information we collect about you; (b) how the information will be used; (c) to whom we disclose the information; and (d) how we safeguard the information.

Your Consent

By using the Site or providing personal information to us at our stores, or through our customer service department in connection with our products or Site or via email or text in response to a Guitar Center solicitation or communication, you are agreeing to allow Guitar Center to collect and use your information as described in the Privacy Policy. By using the Site you are also agreeing to our Terms of Use.

What Information Does Guitar Center Collect and Why?

Information You Voluntarily Give Us:

We may ask or allow you to provide us with personal information on a voluntary basis when you visit one of our stores, call, email or text us or use certain areas of the Site, and you will be required to provide personal information when you make purchases on the Site. The kinds of personal information that we may request may include, but is not limited to, your name, address, email address, telephone number, fax number and credit card information (collectively, “Personal Information”). In addition, the mobile version of the Site or the App may request access to the location of your mobile device. All such information will be treated in accordance with the terms of this Privacy Policy.

You may be required to register and create an account (“Account”) to use certain areas of our Site. The email address and password used to create your Account can be used for the Site and the App. You are responsible for maintaining the confidentiality of your Account and are responsible for any activities that occur under your Account.

In order to access some of the features of the Site, you must be signed in to your Account. You may also be able to sign in to the Site by using your social media log-in information. If you sign in through a social media service, we may collect the information in your profile that you have allowed the social media service to share with us.

IP Addresses and “Cookie” Information:

As is the case with many websites, the Site logs your IP address and uses standard technology called “cookies,” which are small data files that are downloaded onto your computer when you use the Site. Cookies automatically identify your browser to the guitarcenter.com server whenever you interact with the Site. We use cookies and the information they provide to improve the Site and the quality of your experience with the Site. We do not link IP addresses to your name, email address or other Personal Information. Certain kinds of cookies allow us to store your information to save you time in filling out forms on the Site. We only send this type of cookie to your browser when you have provided your consent for us to save your profile information.

Web Beacons, Clear GIFs, and Other Technologies:

The Site may also use “web beacons,” “clear GIFs,” or other technologies to obtain certain types of information when your web browser accesses the Site or when you are provided the opportunity to complete surveys, participate in a sweepstakes or other incentives related to the Site, or when you open or respond to any newsletter or other email you may have received from Guitar Center or. These technologies may also be used to deliver cookies that conform to our cookie policy. These technologies may allow us to track your interaction with the Site from all of your devices, including personal computers, mobile devices, and/or tablets. Such cross-device tracking allows us to serve you with relevant advertisements on the most appropriate device.

Information from Third Parties:

Guitar Center may obtain additional information from third parties and add it to information we have collected from you.

Information Collection on the App:

The App may also request access to:

  • Your device’s camera or saved photos in order to use certain features such as the scan barcode feature. You can decline to give permission for the App to access your camera or photos, but this feature, and other such features, will not be available to you if you decline.
  • The contact information stored on your device, which is used to populate the “bill to” and “ship to” addresses at checkout when you make a purchase. You will be asked to provide your permission before such access is granted.

The App does not collect the unique identification number assigned to your device by your operating system (sometimes called a “UDID”). The App may send push notifications or notices of interest in the absence of a specific request to your mobile device. In the event the App uses push notifications, you are provided with an opportunity to opt in to receiving them. If you decline to accept push notifications, you will not receive them, which means you may not receive the most current updates and features of the App.

You have choices when it comes to how the App functions on your mobile device. You may be able to manage push notifications and/or manage permissions, such as access to camera, photos, and contacts, by using your built-in mobile device settings and controls.

Access to or availability of controls may vary depending on your device and operating system type and version. In some cases, you may not be able to use the App if you decline all permissions requested.

How Does Guitar Center Use Your Information?

Guitar Center may use Personal Information and other information collected automatically for a variety of purposes, including, without limitation, to:

  •   ◾ provide you with the requested services or respond to your inquiries;
  •   ◾ facilitate your purchase(s) on the Site;
  •   ◾ conduct surveys, sweepstakes, contests, or other special promotions;
  •   ◾ monitor consumer interest in our products and services;
  •   ◾ troubleshoot problems that may arise on the Site;
  •   ◾ protect against fraud or other criminal activity on the Site and other websites;
  •   ◾ customize your user experience on the Site;
  •   ◾ notify you of product or service offerings that we think may be of interest to you;
  •   ◾ assist us in tailoring our product lines, service offerings and the content of the Site to our customers’ needs;
  •   ◾ improve the accuracy of our customer database;
  •   ◾ increase our understanding of our customer database;
  •   ◾ increase our understanding of our customers;
  •   ◾ identify potential new customers; and
  •   ◾ tailor our advertising to our customers.

To assist in these purposes, at certain times, we create a profile relating to you in order to show you the content that we think you might be interested in and to display the content according to your preferences.

Third-Party Optimization Providers:

We contract with one or more online partners to help manage and optimize our Site and communications. We use the services of one or more marketing companies to help us measure the effectiveness of our advertising and how visitors use the Site. To do this, we use web beacons and cookies provided by our marketing companies on the Site. The type of information we collect includes information provided by the customer (including information necessary to complete transactions), IP addresses, cookie information (and other information that tracks browsing and purchasing history). By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. Although our marketing company logs the information coming from the Site on our behalf, we control how that data may and may not be used.

How Does Guitar Center Share Information?

Service Providers:

Guitar Center may disclose Personal Information about individual users to third parties who provide services to Guitar Center and who agree to maintain the confidentiality of such information in accordance with this Privacy Policy. These third parties provide a variety of services to Guitar Center, including, without limitation, fulfilling product orders, managing or hosting the Site, helping create new content and promotions for the Site and sending or coordinating the sending of marketing communications to pre-identified users. In situations where you have supplied your information in connection with a question or request for information about a product or service offered by one of our business partners, we may also send the information you have supplied to the business partner(s) that offer such products or services.

Third-Party Advertisers:

We may share your Personal Information, including, without limitation, your name, address and email address, as well as a record of any transactions you conduct on the Site or offline with us, with third-party advertising partners and their service providers in order to deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites.

As Required by Law:

Guitar Center may be required to share Personal Information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. In addition, we may share certain Personal Information when we believe that doing so is reasonably necessary to protect the rights, property and safety of our company and/or others.

Subsidiaries and Affiliated Companies/Corporate Change:

Guitar Center may also share Personal Information with controlling entities, entities it controls, and entities under common control. Finally, Guitar Center may transfer Personal Information to participating companies in the event of a corporate sale, merger, acquisition, dissolution or similar event.

Aggregate/Anonymous Sharing:

We may also share information we collect about you, your devices and other visitors to the Site in an anonymous or aggregated form with our business partners and others without restriction.

Access to Information

You can correct factual errors in your Personal Information by sending us a request that credibly shows any error. If you wish to access, update or correct your Personal Information that we collect through the Site, please contact us by mail at the address shown in the How to Contact section below. To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections.

Your Choices

Email Opt Out:

From time to time, Guitar Center may notify you by email of special promotions, changes to the Site, new product lines or products or service offerings that we think may be of special interest to you. If you decide you no longer want to receive emails notifying you of this information, click here to unsubscribe, or follow the instructions in the promotional message. Email Opt Out requests will be processed within ten (10) days.

Postal Mailing List:

Guitar Center may occasionally share its postal mailing list or a part of its mailing list with other organizations. If you do not want your name and address shared with other organizations, or do not wish to receive our mailings, please contact us at 1-866-498-7882.

Please note that requested changes to our postal mailing list may take up to eight (8) weeks to take effect.

Cookies:

If you prefer not to allow us to use “cookies” to collect information, you can disable the cookies by turning them off in your browser, although some areas of the Site may not function properly if you do.

Advertising Opt Out:

To learn more about the use of your information for advertising or to choose not to have your information used by our third-party advertising partners by opting out, please visit the Network Advertising Initiative by clicking here. You also may be able to opt-out of receiving interest-based advertisements through the App or on your mobile device generally by managing the settings on your mobile device.

Location:

You can decline to allow the mobile Site or the App to access your mobile device’s location, either when you are first asked permission or at any other time by using your mobile device settings and controls. Certain features of the mobile Site and the App may not be accessible to you if you do not share location information.

Do Not Track

At this time, the Site do not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions. However, you may be able to change your privacy preferences regarding the use of cookies and similar technologies through your browser, as described above. We do not knowingly permit third parties to collect Personal Information about your online activities over time and across different web sites and apps when you use the Site.

Security

To prevent unauthorized access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use these procedures to better safeguard your information.

Our security and privacy policies are periodically reviewed and enhanced as required and only authorized individuals are permitted access to the information that you provide to us. We take physical, technical and administrative measures to safeguard against unauthorized disclosures of Personal Information; however, we cannot guarantee that these measures will prevent breaches of the integrity and security of our network and systems, or that Personal Information will never be accessed or acquired by unauthorized persons, notwithstanding the safeguards we have in place.

Links to Third Party Websites

The Site provides links to various websites operated by third parties including, but not limited to, third party sites that display the Guitar Center trademarks. This Privacy Policy does not apply to third party websites that are accessible through the Guitar Center Site, unless such website directs users or visitors to this Privacy Policy. When you click on one of these links, you will be transferred out of the Site and connected to the website of the organization or company that maintains that website. Even if an affiliation exists between the Site and a third party website, we exercise no control over linked websites. Each of these linked websites maintains its own independent privacy and data collection policies and procedures. We encourage you to read the privacy policies of those other websites to learn how they collect, use, share and secure your information before providing any Personal Information.

Terms and Modifications to Privacy Policy

By using the Site, you agree to the terms of our Privacy Policy. If you do not agree with these terms, you should not use the Site. Guitar Center may modify this Privacy Policy at any time.

When we make changes to the Privacy Policy, we will change the “Last Updated” date above. If a material change is made to this Privacy Policy, we will post notice of that change on the first page of this Privacy Policy. You are responsible for reviewing this Privacy Policy periodically to ensure that you are aware of any changes to it. Your continued use of the Site constitutes your consent to any changes to this Privacy Policy.

Collection of Children's Personal Information

The Site is not directed to children under the age of 13, and Guitar Center does not collect or maintain Personal Information online from children we actually know at the time of collection are under the age of 13. Should we discover that we have collected Personal Information online from a child who is under 13, we will promptly delete that Personal Information. If you have concerns over the collection of children’s Personal Information on the Site, please contact us at the address in the How to Contact section below.

How to Contact

If you have any questions or concerns about this Privacy Policy and/or if you want to exercise any of the rights that you are given under this Privacy Policy, please contact us by mail at:

Guitar Center
5795 Lindero Canyon Road
Westlake Village, CA 91362
Attention: Legal Department

If you communicate with us, we may retain your correspondence to improve our products, services, and the Site, and for other disclosed purposes. We may use information you provide to us in order to send you updates, such as notifications of changes to the terms of our services or important information about our services and products.


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