Today's music business is clearly not like it was in its peak years of the 1980s. The never-ending flow of new digital technology combined with internet-based marketing and distribution have forever a... Click To Read More About This Product
Today's music business is clearly not like it was in its peak years of the 1980s. The never-ending flow of new digital technology combined with internet-based marketing and distribution have forever altered the playing field. These changes have created a new wave of independence that has led to opportunities for artists to have much more control over their careers. Gregory J. Gordon (CEO & Founder of Pyramind), along with Tess Taylor (President & Founder of The National Association of Recording Industry Professionals), Steffen Franz (President & Founder of The Independent Distribution Collective), and Paul Terry (President of Paul Terry And Associates, Management & Entrepreneurial Training for Social Enterprise) join forces to present a compelling and thought-provoking guide to the entrepreneurial nature of the music business. This is the third book in The Pyramind Training series, and it's accompanied by a DVD that contains a discussion with Steffen Franz and Gregory J. Gordon and supporting documentation for independent artists seeking to build their plan for success.
ISBN 10: 0739071955
ISBN 13: 9780739071953
Category: Pro Audio Textbook
Format: Book & DVD
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