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Guitar Center Teams Up with American Red Cross on California Wildfire Relief

Guitar Center Teams Up with American Red Cross on California Wildfire Relief
In response to the fires threatening thousands of families in California, we’ve teamed up with the American Red Cross—the humanitarian organization providing relief and support to those in crisis—to create a dedicated effort to help people impacted by the disaster.

We encourage you to donate at any Guitar Center location across the country to help those affected by the California wildfires, or online at We will match, dollar for dollar, total customer contributions collected during the period of Nov. 14 through Nov. 28, 2018, up to $25,000. 100% of all donations collected at our stores across the United States or online will be provided to the American Red Cross during this period. Each donation enables the Red Cross to prepare for, respond to and help people recover from these disasters.  

“We commend the incredible bravery and dedication of the firefighters, first responders and providers of aid who are tirelessly working to protect the communities our friends, family and neighbors call home,” Guitar Center CEO Ron Japinga said in a statement. “Partnering with a national organization like the Red Cross provides all of our customers with the opportunity to come together in support of those in need across California, no matter where you live or work.”

To donate, stop by your local Guitar Center (visit to find a location near you) or visit

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