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Corporate Relations

Company Information

About Guitar Center

Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 260 stores across the U.S. 2014 marks the milestone 50th anniversary of the Guitar Center Brand as we continue to help people make music from coast to coast. In addition, the Music & Arts division operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth.

The Management Committee

Ron Japinga, Chief Executive Officer

Ron Japinga

Chief Executive Officer

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Ron Japinga, Chief Executive Officer

Ron Japinga joined Guitar Center as the Executive Vice President of Supply Chain in 2014, and was appointed to Chief Executive Officer in 2016. Prior to working at Guitar Center, Mr. Japinga was VP, DMM at Macy’s from 1984 to 1996. From 1996 through 2001, he was VP GMM at DFS. He held positions at Kohls from 2001 through 2006 including Divisional Manager and VP. From 2006 through 2014, Mr. Japinga, worked at West Marine as EVP, Merchandising/ Planning and Supply Chain.

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Tim Martin, Chief Financial Officer

Tim Martin

Chief Financial Officer

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Tim Martin, Executive Vice President and Chief Financial Officer

Mr. Martin joined Guitar Center in October 2012 as our Executive Vice President and Chief Financial Officer. From December 2009 to July 2012, Mr. Martin was the Chief Financial Officer of Lands’ End, a division of Sears Holdings Corporation and a leading direct merchant of family apparel and accessories and home products. Mr. Martin was previously employed at Coldwater Creek, Inc., a multi-channel specialty retailer of women’s apparel, gifts, jewelry, and accessories, serving as Vice President of Finance and Chief Accounting Officer from August 2006 to August 2007 and as Chief Financial Officer from September 2007 to November 2009. Prior to that, Mr. Martin served as Chief Accounting Officer and as Vice President of Finance/Global Commercial Operations for Amgen Inc., a pharmaceutical company, from August 2003 to May 2006.

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Michael Amkreutz EVP, Sales (Marketing, Merchandising, eCommerce)

Michael Amkreutz

EVP Sales (Marketing, Merchandising, eCommerce)

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Michael Amkreutz, EVP – Merchandising, Marketing, and eCommerce

Michael Amkreutz is the Executive Vice President of Merchandising, Marketing, and eCommerce for the GC brand. He assumed the role in October of 2014. Mr. Amkreutz is responsible for all aspects of Guitar Center’s product assortment, in-store merchandising, marketing campaigns, and eCommerce strategy. His expertise in merchandising, marketing, and technology has been developed over the years at companies such as Sears, Newegg, Hannspree North America, and Sharp Electronics. Most recently, Mr. Amkreutz was Chief Marketing Officer for Systemax North American Technologies.

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Wayne Colwell EVP, Stores

Wayne Colwell

EVP, Stores

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Wayne Colwell, EVP, Stores

Mr. Colwell joined Guitar Center as the Senior Vice President of Stores in March 2015. Mr. Colwell has over 30 years of retail experience in the supermarket industry. He was most recently a store operations executive with Ralph’s Supermarkets in Southern California, which is a division of Kroger.
Additionally, Mr. Colwell is a passionate guitar player and collector who will use his expertise in retail “best practices” to bring a fresh outside perspective to how Guitar Center runs its stores.

Todd Lyche SVP, CIO

Todd Lyche


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Todd Lyche, Chief Information Officer

Todd Lyche joined Guitar Center in 2007 and currently serves as Chief Information Officer. Mr. Lyche has held a number of positions with Guitar Center, including Chief Technology Officer, VP Enterprise Architecture, VP IT Infrastructure and VP Product Management. He has helped procure, design and implement several key technologies for Guitar Center, including omni-channel retail, POS web services and hybrid data center usage leveraging SaaS, private and public data centers. Prior to joining Guitar Center, Mr. Lyche held roles at startup companies and, and he began his career working with Computer Sciences Corporation after receiving a degree in mathematics from University of California, Santa Barbara.

Michael Pendleton SVP, General Counsel

Michael Pendleton 

SVP, General Counsel

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Michael Pendleton – Senior Vice President, General Counsel

Mike Pendleton joined Guitar Center in August 2005 as Senior Counsel and has served as Senior Vice President, General Counsel since August 2012. Prior to joining Guitar Center, Mr. Pendleton an associate and later shareholder in the Corporate & Securities practice group of Jenkens & Gilchrist, P.C. from October 1997 to July 2005. Prior to joining Jenkens & Gilchrist, P.C., Mr. Pendleton was an associate with Godfrey & Kahn, S.C., in Milwaukee, Wisconsin, in its Financial Institutions practice group. Mr. Pendleton graduated with honors with an A.B. in Economics from Harvard College in 1989 and graduated with a J.D. from the University of Wisconsin - Madison Law School in 1992. Mr. Pendleton also is a professional musician with work that has appeared on cable and network television series and commercials.

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