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Once a boutique computer manufacturer, Apple has spent the last decade becoming a world leader in the technology space. Today, Apple is a household name—especially for creative professionals, with a range of products that are industry favorites in audio and video production. Apple devices not only make it easy to listen to your favorite tunes, they're also amazingly useful for recording music and working with software studio tools.
The Apple renaissance started in 2001 with the first iPod, and it's been gaining momentum ever since. The iPod is still around, of course, and it's more than just a great way to listen to your music collection: with the right docking station, your iPod can even be connected directly to your audio equipment in the studio or onstage, letting you mix an Mp3 track right into your set.
Apple has a reputation for making technology accessible, with intuitive devices that are simple to set up and use. Offerings like the iPad and MacBook are not only easy to get started with; they're also powerful content creation machines that are right at home in any musician's studio. Simply connect your iPad, start up your favorite mixing app, and you've got a digital touchscreen studio ready to go. Install a software sound unit or virtual instrument on your MacBook and use it with any USB midi controller to make it an instrument in its own right.
If you want to put together a professional setup quickly and easily, take a look at one of Apple's all-in-one kits that include the device, software and all the peripherals you need bundled together in the same box. The Complete Recording Studio kit comes with a Mac Mini, USB audio interface, mic pack and studio monitors—all the essentials to get your music recorded. The complete DJ studio gives you a MacBook Air, TRAKTOR controller & software and Sennheiser headphones. By providing everything you need to get up and running, Apple's kits break down the barriers to entry for a beginning studio engineer or DJ. Devices from Apple are not only stylish; they're highly capable tools for musicians and music lovers alike. The brand has come a long way from its beige-box computer roots to the assortment of iPods, iPads, iPhones and Mac machines that you can use to make or enjoy music and movies, surf the web and keep in touch with friends & family.