Since opening its doors in 1987, the Fender® factory in Ensenada, Mexico has been committed to producing affordable yet quality instruments to players seeking their first Fender® guitar. Additionally, the Ensenada factory has been the birthplace of many popular Stratocaster® models, including the Standard, Road Worn and Blacktop series.
Fender® has always made a special point of offering entry-level guitars of remarkable style and substance. The overseas-made Modern Player series continues that tradition with
thoroughly modern features and a distinctive new take on the iconic Strat®.
Shop Modern Player Stratocaster »
The Standard Stratocaster® offers legendary Fender® tone with classic styling in an affordable Mexican-made package. The Standard Strat® is available in a variety of iconic Fender® finishes with multiple pickup
Shop Standard Stratocaster »
TThe powerful Deluxe Players Strat® is set apart from the pack by features including an ash body, a 12" radius maple neck, noiseless pickups, and a 5-way pickup selector paired with a push/push mini-switch offering an even greater variety of pickup
Shop Deluxe Stratocaster »
Fender's innovative Blacktop series expands the sonic horizon of the Strat® by powering it with high-gain humbucking pickups. To satisfy the modern player's demands for a thick and heavy sound, the Blacktop series delivers a wide array of deep, rich and aggressive tones.
Shop Blacktop Stratocaster»
The Stratocaster® has led the sonic charge and become a symbol of counter-culture. The Classic and Classic Player series captures the essence of three distinct and iconic Fender® decades — the '50s, '60s and '70s.
Shop Classic & Classic Player Stratocaster »
The Fender® Strat® morphed over time to look appealingly battered and feel even better than when they were first introduced in the 1950s. The Road Worn series delivers that aged look and feel, built to '50s or '60s specs, including a nitrocellulose finish, Tex-Mex pickups and 6105 frets.
Shop Road Worn Stratocaster »
Throughout the years, countless music legends have chosen the Strat® as their weapon of choice. Fender® offers faithful recreations of many of today's top artists' signature Stratocaster® models.
Shop Fender Artist Stratocasters »