The Guild Guitar line was founded as a quality alternative to the Gibson-Epiphone merger. Alfred Dronge, a professional guitarist and music store owner, and George Mann, a one-time Epiphone exec, formed a partnership and registered the Guild name in October of 1952. The partners set up shop in a 1500-square-foot New York City loft in the midst of two very important communities: the community of experienced craftsmen from the nearby Epiphone and Gretsch factories and the community of big-time jazz session guitarists performing and recording in New York.
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