Introduced in 1936, the Gibson ES-150 guitar is generally recognized as the world's first commercially successful Spanish-style electric guitar. The ES stands for Electric Spanish, and it was designated 150 because it cost $150, along with an EH-150 amplifier. It was an immediate hit in jazz orchestras of the period. Unlike the usual acoustic guitars utilized in jazz, it was loud enough to take a more prominent position in ensembles.



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