In the fall of 1954, Nathan Daniel started production of Silvertone guitars for Sears. He also produced the same guitars under the Danelectro name, sold to other jobbers. These early models didn't have truss rods but had a 3/4" square aluminum tube beginning at the peghead and through the body to the bridge. The bodies were constructed of solid Poplar wood. The Silvertone models were covered with a dark maroon vinyl covering, while the Danelectro models were covered in a whitish tweed material. The Silvertone brand produced a wide variety of styles over the years. Mainly a beginner's instrument, their unique tones and styles have stood the test of time and are now highly regarded collectables. Silvertone also produced several fine tube amps during their heyday.