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Hal Leonard Music 4.0 - A Survival Guide for Making Music in the Internet Age  

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1399909211832
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Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers, Music 4.0: A Survival Guide for Making Music in t... Read More

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Overview

Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers, Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely updated version of the previous best-selling editions!

How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artist's success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? What's the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in this updated version of Music 4.0, along with some new high- and low-tech tips for inexpensive marketing and promotion.

Specifications
  • A Survival Guide for Making Music in the Internet Age
    Series: Music Pro Guide Books & DVDs
    Publisher: Hal Leonard
    Format: Softcover
    Author: Bobby Owsinski
    Inventory #HL 00122318
    ISBN: 9781480355149
    UPC: 884088950125
    Width: 8.5"
    Length: 11.0"
    296 pages
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