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Hal Leonard Music 3.0 - A Survival Guide for Making Music In The Internet Age  

Item #: 
1283462206523
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The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radi... Click To Read More About This Product

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Gear returned in mint condition. If you're looking for a virtually new instrument in possibly less-than-perfect packaging, this is a great value.
  • Includes 45-Day, No-Hassle Returns
  • Includes full manufacturer's warranty
Gear returned in great condition, with only minor signs of use, such as slight scuffs or pick marks. It looks and plays like new and may be considered an equivalent to display units found in retail stores.
  • Includes 45-Day, No-Hassle Returns
  • Includes full manufacturer's warranty
Price:
$2499.00
 
Ship to Store Available in: 3-7 Days (estimated) Denver, CO (5.5  mi) View More Stores For Availability


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Overview

The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in the new music world - and how do you make money? This book answers these questions and more in its comprehensive look at the new music business - Music 3.0. While Music 2.0 encompassed the era of file sharing and digital distribution, Music 3.0 employs new ways to start and sustain a career, to develop an audience and engage them with interactive marketing. Sales, distribution, and marketing have reconfigured so much that even artists located far away from a big media center can thrive without the help of a record label - if they know how. Music 3.0 explains what has changed, why it will change even more, and how musicians and artists (photographers, writers, animators) can take advantage of the changes.

Features
  • Softcover
  • 218 pages
  • Size: 11" x 8-1/2"
  • Author: Bobby Owsinski
  • ISBN: 1423474015
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