Hal Leonard Managing Your Band, 3rd Edition Book  

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1274742032418144948
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Managing Your Band by Dr. Stephen Marcone is subtitled, "Artist Management, the Ultimate Responsibility. Dr. Marcone asserts that personal management is still the weakest link in a music busine... Read More

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Overview

Managing Your Band by Dr. Stephen Marcone is subtitled, "Artist Management, the Ultimate Responsibility. Dr. Marcone asserts that personal management is still the weakest link in a music business that operates by fragmenting its product. This comprehensive new edition includes an updated recording agreement with current industry language and a sample merchandising agreement. Takes into account the many changes in concert promotion and features descriptions of new legal battles. Use this book as a helpful reference for: touring, publicity, contracts, marketing, trademarks, copyrighting, enhancing creativity and much more. Dr. Stephen Marcone is Director of Music Graduate Studies and Professor of Music at William Paterson University in Wayne, New Jersey. "Straight-forward and up-to-date, this is an easy-to-understand and all-encompassing primer for aspiring bands and managers." -- Walter O'Brien, Owner, Concrete Management, Inc. (manager of Pantera and others).

Features
  • 259 pages
  • Size: 11" x 8-1/2"
  • Author: Stephen Marcone
  • ISBN: 965125033
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