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Ernie Ball Paradigm

Legendary Tone

The Sound of Rock and Roll since 1962. PARADIGM delivers the iconic Ernie Ball tone and feel.

Superior Break Resistance

The Strongest Strings Known To Man. Up to 35% more tensile strength than traditional strings.

Unparalleled Durability

PARADIGM features our RPS (reinforced plain string technology) strengthening the string at it’s most vulnerable point.

Born To Innovate

Three Generations of String Makers -
The birth of Slinky to the making of PARADIGM.

Watch the Film

Everlast Nanotechnology

Longer string life without the tone-killing side effects of coated strings.

Plasma ENHANCED

Improved Corrosion Resistance through our
exclusive new wire cleaning process.

PARADIGM STRINGS LIMITED WARRANTY AND GUARANTEE - UNITED STATES
At heart, we’re pioneers and craftsmen. For over 50 years, the Ernie Ball company has prided itself on crafting guitar strings that have shaped the landscape of rock and roll. Our strings are made to be played. They should bite and bend, rage and ring, but they shouldn't rust or break. That’s why we are proudly introducing the Ernie Ball Paradigm Ninety Day Replacement Guarantee (“Guarantee”) and Limited Warranty.

If any string in a set of Ernie Ball strings bearing the Paradigm Guarantee rusts or breaks within ninety (90) days from the date of purchase, Ernie Ball will replace the entire set of strings, no questions asked, when a qualifying Guarantee claim is made. LIMITATION ON 90 DAY REPLACEMENT GUARANTEE CLAIMS: THERE IS A MAXIMUM OF THREE CLAIMS PER YEAR PER CONSUMER REGARDLESS OF THE NUMBERS OF PRODUCT PURCHASED.

Ernie Ball further warrants that our Paradigm Strings Product will be repaired or replaced at no charge in case of possible flaws in material or workmanship during a period of ninety (90) days from the date of purchase – except for damage from improper use or normal wear. The Guarantee and the Limited Warranty take effect as of the date of purchase. Ernie Ball may at its option refund the current market value of the Product at the time a Guarantee or Limited Warranty claim is made if it is unable to replace the Product.

This Guarantee and Limited Warranty applies to the original purchaser and is non-transferrable. Any person having purchased a Paradigm Strings Product from an authorized Ernie Ball retailer can make a claim by mailing the entire set of strings, including the broken or rusted string(s), with the original packaging, the sales receipt as proof of purchase, and the official return form (available to download, here: https://www.ernieball.com/paradigm-warranty ) to Ernie Ball, Inc., Attn: Customer Service, at 53-973 Polk St., Coachella, CA 92236, USA, along with a return address. This Guarantee and Limited Warranty is conditioned upon the return of the Product. Ernie Ball is not responsible for any Product lost or damaged during shipping. THIS GUARANTEE AND LIMITED WARRANTY IS VOID WITHOUT THE ORIGINAL SALES RECEIPT WHICH IS PROOF OF PURCHASE AND MUST BE PRESENTED TO MAKE A CLAIM UNDER THE GUARANTEE AND/OR LIMITED WARRANTY.

NOTE
The Guarantee and Limited Warranty does not in any way affect the consumers’ rights legally recognized by the law applicable in the Product’s state or jurisdiction of purchase.

LIMITATION OF LIABILITY. TO THE EXTENT PERMITTED BY LAW, ERNIE BALL EXCLUDES ANY LIABILITY, WHETHER BASED IN CONTRACT OR TORT (INCLUDING NEGLIGENCE), FOR INCIDENTAL, CONSEQUENTIAL, INDIRECT, SPECIAL, OR PUNITIVE DAMAGES OF ANY KIND, OR COSTS OF PROCUREMENT OF SUBSTITUTE PRODUCTS BY CUSTOMER, OR FOR THE LOSS OF REVENUE OR PROFITS, LOSS OF BUSINESS, OR FINANCIAL LOSS ARISING OUT OF OR IN CONSEQUENCE WITH THE PURCHASE, SALE, INSTALLATION, MAINTENANCE, USE, PERFORMANCE, OR FAILURE OF THIS PRODUCT, EVEN IF ERNIE BALL OR ITS DISTRIBUTORS HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. LIABILITY IS LIMITED TO REPLACEMENT OF THE PRODUCT OR REFUND OF PURCHASE PRICE AT ERNIE BALL’ S OPTION. THIS LIMITATION OF LIABILITY FOR DAMAGES WILL NOT BE AFFECTED IF ANY REMEDY PROVIDED HEREIN SHALL FAIL OF ITS ESSENTIAL PURPOSE. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES SO THIS LIMITATION MAY NOT APPLY.

The sole remedy for breach of the Guarantee and Limited Warranty shall be this express Guarantee and Limited Warranty. This Guarantee and Limited Warranty shall be governed by the laws of the State of California, U.S.A., without regard to principles of conflicts of laws. Any warranty that the Product is compatible with any product or instrument is expressly disclaimed. With this Guarantee and Limited Warranty, Ernie Ball grants the customer specific legal rights which do not restrict any statutory consumer rights.

This Guarantee and Limited Warranty applies except where prohibited by law.

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