Sometime in 1957 or 1958, Ernie Ball opened what was arguably the first music store in the United States to sell guitars exclusively, in Tarzana, California. When music sales reps criticized him for refusing to sell drumsticks and other instruments’ equipment, Ball replied, “I just want to sell guitars.” He was repeatedly told that a guitar store would never be a success, but the words rang hollow as people began to come from miles around to visit the shop.
With the guitar-based rock revival of the 1960s, Ball noticed that beginning students were having difficulty playing the bestselling medium gauge strings, particularly in holding down or bending the G-string. At the time, it was common for a set of strings to have a wound third string. Ball convinced a string manufacturer to make him custom sets with a 24-gauge G-string, which he sold in his store. It was the beginning of the Ernie Ball brand. Read More>